ELIGIBLE MODELS

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

An Emergency Services employee includes Federal, State, and local governmental and nongovernmental emergency public safety, fire, law enforcement, emergency response, emergency medical (including hospital emergency facilities), and related personnel, agencies, and authorities (as defined in 6 U.S.C. 101(6)).

Purchasers are eligible for one Emergency Services Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded.  May not be combined with other special appreciation purchase offers including, but not limited to Military/ Veteran Program.  Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

2024 or 2025 model year cash off MSRP: 

$250 off CE 02, CE 04, C 400 GT, G 310 R, G 310 GS, F 800 GS, F 900 GS, F 900 GS Adventure, F 900 R, and F 900 XR

$500 off R 12, R 12 NineT, S 1000 R, S 1000 XR, S 1000 RR, M 1000 R, M 1000 XR, M 1000 RR (model year 2024 only), R 1250 R (model year 2024 only), R 1250 RS (model year 2024 only), R 1250 RT (model year 2024 only), R 1250 GS Adventure (model year 2024 only), R 1300 GS, 2025 R 1300 GS Adventure, K 1600 B, K 1600 Grand America, K 1600 GT, K 1600 GTL, R 18, R 18 B, R 18 Classic, R 18 Roctane, R 18 Transcontinental

Offer details:

Eligible members of either the U.S. Armed Forces (Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard) or the Uniformed Forces as defined in 10 U.S. Code § 101 includes active guard and reserve personnel, the commissioned corps of the National Oceanic and Atmospheric Administration and the commissioned corps of the Public Health Service. Individuals who have been released from active duty or received an honorable or general discharge from active duty or received an honorable or general discharge from active duty in the armed forces are also eligible upon presenting a copy of DD Form 214.

Purchasers are eligible for one Military Purchase incentive with vehicle delivery between January 1, 2025 and December 31, 2025. Motorcycle must be purchased and reported under the eligible Military offer applicant. Proof of eligibility required.

Offer is applied against MSRP and is available on purchase of select new model year 2024 or 2025 BMW Motorcycles at participating BMW Motorrad dealers. BMW Motorrad fleet, 2025 M 1000 RR and 2025 R 12 S do not qualify. May be combined with certain other offers available at time of purchase unless specifically excluded. May not be combined with other special appreciation purchase offers including, but not limited to, Emergency Services programs. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees. The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment.

Offered through participating BMW Motorrad dealers, must take delivery by 8/31/2025. The Customer Cash offer is applied against MSRP and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Cannot be combined with BMW Financial Services special offers.

$5,000 for the 2024 R 12, R 12 nineT, K 1600 B, K 1600 Grand America; $4,000 for the 2024 R 1250 R, K 1600 GT, K 1600 GTL; $3,000 for the 2024 R 1250 RS, R 1250 RT, R 1250 GS Adventure; $2,000 for the 2024 F 800 GS, F 900 GS, R 1300 GS; $1,500 for the 2024 CE 02, C 400 GT; $1,000 for the 2024 CE 04, F 900 GS Adventure; $750 for the 2024 F 900 R, F 900 XR.

©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.

Offered through participating BMW Motorrad dealers, must take delivery by 8/31/2025. The Customer Cash offer is applied against MSRP and cannot be applied toward tax, title, registration, destination, handling, or other dealership fees. Cannot be combined with BMW Financial Services special offers.

$2,500 for the 2025 S 1000 RR; $2,000 for the 2025 R 1300 GS, R 1300 GS Adventure, K 1600 B, K 1600 Grand America; $1,500 for the 2025 K 1600 GT, K 1600 GTL; $1,000 for the S 1000 R, S 1000 XR; $750 for the 2025 F 800 GS, F 900 GS, F 900 GS Adventure; $500 for the 2025 F 900 R, F 900 XR; $250 for the 2025 CE 02, C 400 GT, G 310 R, G 310 GS.

©2025 BMW of North America, LLC. The BMW trademarks are registered trademarks.